Italy Casino Tourism Market Size
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 4.73 Billion |
| Market Size (2030) | USD 5.74 Billion |
| CAGR (2025 - 2030) | 3.94% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy Casino Tourism Market Analysis
The Italy Casino Tourism Market size is estimated at USD 4.73 billion in 2025, and is expected to reach USD 5.74 billion by 2030, at a CAGR of 3.94% during the forecast period (2025-2030).
The Italy Casino Tourism Market is a key segment of the country's tourism industry, attracting visitors seeking entertainment and leisure experiences. Italy, renowned for its cultural attractions and scenic beauty, offers a unique blend of tourism that includes casinos as part of its appeal. Tourists are drawn to the chance to enjoy gaming alongside Italy’s famous art, architecture, and culinary experiences.
Italy's well-developed infrastructure, which includes luxury hotels, resorts, and entertainment venues, makes it a top choice for tourists from both within the country and abroad. Many tourists often add casinos to their travel itineraries, seamlessly combining gaming with sightseeing, shopping, and dining experiences.
Casino tourism in Italy spans diverse regions, with the north, central, and southern areas each boasting popular destinations. Additionally, the market is adapting to evolving consumer preferences, notably the rising demand for digital platforms and online gaming experiences.
Overall, the Italy casino tourism market is poised for steady growth, driven by the allure of Italy's tourism offerings and the continued interest in gaming as a form of leisure. The sector is supported by a well-rounded travel and hospitality industry, offering a range of experiences that cater to different tourist profiles.
Italy Casino Tourism Market Trends
Urbanization and the Rise of Experiential Trends in Italy's Casino Tourism Market
Italy’s urbanization rate has shown steady growth from 2020 to 2023, with gradual increases in the percentage of the population living in urban areas. This trend reflects ongoing urban development, enhanced infrastructure, and increasing migration to cities, further contributing to the country's overall economic and cultural development.
The steady rise in urbanization has a direct impact on various sectors, including tourism, as more urban areas become hubs for both domestic and international visitors.
A key trend in the Italy casino tourism market, tied to urbanization, is the growing integration of casino resorts within urban development projects. Major cities are seeing the rise of luxury casino resorts that offer a complete tourism experience, combining high-end hospitality, entertainment, and cultural attractions. These integrated resorts attract affluent travelers, increasing revenue from both local and international casino tourism.
Another trend is the growing focus on experiential tourism. As urbanization continues, tourists are seeking more immersive and diversified experiences. Casinos in urban centers are evolving by incorporating high-tech entertainment, such as virtual reality (VR) gaming and live dealer services, making them more appealing to a tech-savvy audience. This evolution enhances Italy's competitive edge in the global casino tourism market, drawing tourists looking for innovative and engaging entertainment experiences.
Trends in Italy's Casino Tourism Market Driven by Growing Internet Penetration
Italy's casino tourism market has been significantly influenced by the increasing internet penetration in the country. With the rise in digital connectivity, new opportunities have emerged for the casino tourism sector. As more Italians gain internet access, there has been a notable shift toward online platforms, including virtual casinos and online gaming, attracting a broader demographic to the gambling industry.
One key trend is the growth of online and mobile gaming, driven by the increasing adoption of digital technology. Online casinos have become a significant part of Italy's casino tourism sector, offering a convenient and accessible way for users to engage in gaming activities. This trend has been accelerated by the rising popularity of mobile gaming, with more users turning to their smartphones for casino experiences, especially during travel.
Italy Casino Tourism Industry Overview
The Italy Casino Tourism Market is largely fragmented, featuring a diverse array of players catering to different consumer preferences.
Travel Leaders offers comprehensive travel packages that can include casino experiences, while Rome and Italy Tourist Services specializes in tailored tours highlighting local attractions, including casinos. Globus Journeys provides guided tours, focusing on immersive experiences that may encompass casino visits. TripAdvisor plays a pivotal role as a review platform, influencing traveler choices with user-generated content. Lastly, TourRadar serves as a marketplace for multi-day tours, allowing travelers to incorporate casino experiences into their itineraries.
Italy Casino Tourism Market Leaders
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Travel Leaders
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Rome and Italy Tourist Services
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Globus Journeys
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Trip Advisor
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Tour Radar
- *Disclaimer: Major Players sorted in no particular order
Italy Casino Tourism Market News
- August 2024: Globus announced the launch of over 50 Small Group Discovery tours, starting in 2025. Designed for intimate travel experiences, these tours will feature smaller groups, unique accommodations, and exclusive excursions across destinations like Europe, Asia, and North America.
- June 2024: Globus announced nine new Independent tours for 2025, offering travelers flexible, self-guided journeys across Asia. From Bangkok to Bali and Abu Dhabi to Nepal, these tours include hand-picked hotels, optional excursions, and expert Local Hosts to ensure a seamless experience.
Italy Casino Tourism Industry Segmentation
The Italy Casino Tourism Market is defined as the segment of Italy's tourism industry that focuses on attracting visitors through casino gaming activities. It includes both land-based and online casinos, offering a variety of entertainment and leisure experiences to domestic and international tourists seeking gambling as part of their travel.
The Italy casino tourism market is segmented into type of casino, tourist type, age group, and mode of booking. By type of casino, the market is segmented into land-based casinos and online casinos. By tourist type, the market is segmented into domestic and international. By age group, the market is segmented into 18-30 years, 31-50 years, and 51 years and above. By mode of booking, the market is segmented into online and offline. The report offers market size and forecasts in terms of value in (USD) for all the above segments.
| By Type of Casino | Land-Based Casinos |
| Online Casinos | |
| By Tourist Type | Domestic |
| International | |
| By Age Group | 18-30 Years |
| 31-50 Years | |
| 51 Years and Above | |
| By Mode of Booking | Online |
| Offline |
| Land-Based Casinos |
| Online Casinos |
| Domestic |
| International |
| 18-30 Years |
| 31-50 Years |
| 51 Years and Above |
| Online |
| Offline |
Italy Casino Tourism Market Research FAQs
How big is the Italy Casino Tourism Market?
The Italy Casino Tourism Market size is expected to reach USD 4.73 billion in 2025 and grow at a CAGR of 3.94% to reach USD 5.74 billion by 2030.
What is the current Italy Casino Tourism Market size?
In 2025, the Italy Casino Tourism Market size is expected to reach USD 4.73 billion.
Who are the key players in Italy Casino Tourism Market?
Travel Leaders, Rome and Italy Tourist Services, Globus Journeys, Trip Advisor and Tour Radar are the major companies operating in the Italy Casino Tourism Market.
What years does this Italy Casino Tourism Market cover, and what was the market size in 2024?
In 2024, the Italy Casino Tourism Market size was estimated at USD 4.54 billion. The report covers the Italy Casino Tourism Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Casino Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Italy Casino Tourism Industry Report
Statistics for the 2025 Italy Casino Tourism market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Casino Tourism analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
